Barnes & Noble
What we did
Industry
E-commerce
Description
Through the redesign of their e-commerce website Barnes & Noble aimed to break through the generic, algorithm-based recommendations common amongst online booksellers. With the introduction of expanded discovery tools, we helped users find stronger and more nuanced connections and book suggestions.
With readers constantly on the hunt for their next literary favorite, Barnes & Noble looked to our team to develop an immersive experience to guide users to interesting new finds in their vast product catalog.
Through our insight into book profiles and author details. We looked to build a matching interface to uncover connections between books that moved beyond traditional(and sometimes generic) algorithm-driven recommendations common on other bookselling websites.
Throughout the experience the user has access to further examine the connective factors linking each book. These include the typical groupings like genre, author, topic – but are enhanced through nuanced profiles built around emotion and mood.
We were commissioned to design a comprehensive website and develop a cohesive brand identity for Spectral, a graphic design agency renowned for its creative and innovative approach to visual communication.
The website needed to reflect Spectral’s artistic flair and design expertise, featuring an immersive user experience that showcases their portfolio, highlights their design process, and captures the essence of their brand. The branding elements, including a striking logo and unified visual style, were crafted to position Spectral as a leader in the graphic design industry.
