I’m focused on designing clear and concise creative solutions that solve complex business problems for clients. I am responsible for leading digital design teams to create impactful work that not only leaves a lasting brand impression, but also helps clients digitally transform their businesses.
Over the past 10+ years, I have developed engaging and intuitive digital experiences for brands big and small. Through my work at Resource Interactive (Resource/Ammirati) and IBM iX, I’ve utilized Design Thinking to uncover customers’ rational and emotional needs, and implemented atomic design systems to consistently deliver memorable, user-centric websites and applications that exceed customer expectations and deliver on key business metrics.